THE EQUS GOLF STORY - CHAPTER 9 – GRIPS, BAGS, TAPE?
Throughout the initial engineering process, many other projects were underway including a custom grip and bag as well as special non-reflective tape for the bottom of the shaft. Call it “putting the horse before the cart” or whatever you like, my exuberance to do everything at once would later prove fruitless.
The grips were gorgeous. A mix of green, black and white in a non-traditional extended length. Texture, pattern, pantone colors were some of the many decisions necessary. During testing, the increased length created an unwanted counter-balance effect so the approach was abandoned. It was a blessing in disguise. Although I did not know it at the time, our final design would not require custom grips nor easily, and cost effectively, adapt to the multitude of new patterns and grip compounds that would follow in the coming years.
The bag however was a success. Doesn’t sound like much of an accomplishment but, seeing your company name and trademark emblazoned on a new Sun Mountain golf bag, really felt good. This sort of encouragement was all I needed to jump-start the next phase of our club development.
The models were complete, we were ready to start again. In May of 2011 Jeff introduced me to Dan Tagtow, a mechanical engineer with over 20 years of experience in industrial product design. Little did I know at the time, we would spend over 1,000 hours designing and developing multiple prototypes addressing both the unique features and design concepts that would later define our brand. LRDC (EQUS Golf) was born again.
© EQUSGolf 2016
Also in Story
THE EQUS GOLF STORY - CHAPTER 19 – MOMENTUM
“The strength or force gained by motion or by a series of events.”
Regaining momentum after a nine month hiatus was difficult at best. To break the boredom and monotony of the standard micro-management, of a newly acquired heart, was a challenge. Momentum is a fleeting force. We had it, we lost it and just like that the outcome to our iron development project was in jeopardy.
